“Favoryt” Company
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New Logotype and Corporate Identity

03.11.2007

Since the establishment of the “Favoryt” company in 1994 and reorganization of the “Galyiv Dairy Factory” has passed 13 years. For this time “Favoryt” has extended the structure up to 8 subdivisions and became the diversified company. As the result of the fact that structural units of group of the companies “Favoryt” inherited the logotype of products of the “Galyiv Dairy Factory”, they were associated, first of all, with milk products and were not considered as a whole. Therefore the company has decided to change the logotype and corporate identity which would have nothing common with the branch and would reflect its key values.

It was:
Became:

Within the framework of the project were developed the logotypes of subdivisions of the Company according to the principle of the colored coding.

Logotypes of subdivisions in three languages
Corporate sign
Business card, document case and letterhead