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Roller “Favoryt — all like clockwork were held!”
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Shooting date: 08/11/06 Above a roller worked: actors director operator producer company production |
Actors & Advertising
Having seen in advertising the known and favourite singer, the actor, the sportsman, we test very complex feeling. An idol — and suddenly in advertising. In general, at once there is a set of questions. To whom is it necessary more — for the firm advertising production, or the known person, had an opportunity to earn additionally? And then — whether such advertising always works? And on the other hand, whether the most popular person values the image, a reputation? The hero who has removed for advertising, is convinced as the goods advertised by it, service, or to it all the same?
Recently shootings an advertising roller in which very known actors were removed took place in Zhytomyr. A duet one of the best our comedy actresses, the deserved actress of Ukraine Tamara Jatsenko (many know it on a lot of teleshow, for example "Show dovgonosykyv" and work at the Kiev Young theatre (permanent and inimitable Pronya Prokopivna)) and undoubtedly one of leading Russian comedy actors Alexey Maklakov (ensign Shmatko from a teleserial "Soldiers", here have made, perhaps, already long time going at once on several telechannels).
Alexey Maklakov, despite of all comedy talent, on ridiculous heroes brilliantly played by it, the person deep, with greater self-respect. And consequently, say, essentially it is not removed in advertising alcohol and tobacco. And before shooting by all means tries a product which should be advertised: it should know — whether deceive it, whether it will deceive. It is Alexey Maklakova’s first advertising work in Ukraine.
Tamara Jatsenko has negative experience which was brought to it with photoadvertising with its deformed image in one of âńĺóęđŕčíńęčő newspapers. Illegibility of this edition which has disposed of result ugly enough, painfully has wounded an actress. Present how not simply to catch these stars for such work.
Generally, rollers with known actors and public people cause the certain fears in advertisement makers. The matter is that there are cases when the star as though "covers" the advertised goods. A star will remember, and the goods — is not present.
It happens when to history simply adhere in an ending the advertised goods almost in any way not connected with a plot of a roller. Therefore we have constructed a plot of a roller so that to avoid this mistake and to direct power of talented actors, on the main thing — a remarkable advertised product. Small nervous trembling (by way of technical) causes impossibility of completion of a roller. Actors have parted — of a double will not make a copy, a voice will not copy.
In our case the finished shooting material have remained are happy all — the company, actors and a film-making command.
And Tht Roller That About What?...
The Son, probably from Russia, comes home, to mum, to Ukraine. And the house — in Zhytomyr. Both for a long time did not see, have become bored. Well, as at us set the table, than treat dear person — know. And, certainly, oil by which do here, in Zhytomyr. For greater reliability, documentation, whether that, shootings passed not in any Kiev pavilion, and here — on the native land of oil. Why? If want, it is an element of honesty of authors. And conditions in the house present, polesje.
It is possible to add to the characteristic of a roller and one more accent — it slightly, it is moderately ironic. We shall open to the reader and the future televiewer one secret of authors. Each of a star actor’s duet speaks on the native language: Alexey Maklakov ("the son who has arrived from Russia") — in Russian, and Tamara Jatsenko ("mum-zhytomyryanka") — in a Ukranian language. That too it is typical enough. However heroes of a roller perfectly understand each other and equally are proud also of remarkable quality of a domestic production, and the native ground on which it is made, but...
Alexey Maklakova’s speaking in Russian words, naturally, are supplied by credits in a Ukranian language (according to requirements of the law on advertising). But also authors also have supplied Tamara Jatsenko’s Ukrainian text credits... In Russian. If at a roller there is an irony it should be present up to the end.
On A Film Set
It is necessary to tell, that work is done solid. The preparatory period has borrowed about one month.
Work on a platform in day of shootings have begun in six mornings, and last double have finished shooting almost at midnight. All this time for a platform the film crew from 23 person worked. Any planned breaks for a dinner, smoke breaks: corrected cinema — nobody leaves from a platform while work will not be completed. Besides two more weeks above a roller will work the director of installation, the operator of installation, the sound producer, the sound technician, designers 3D schedules, processings of video, etc. Also all that on screens of TVs spectators have seen in a 50-second advertising roller brilliant game of a star duet — Tamaras Jatsenko and Alexey Maklakova.
Interesting game of actors repeatedly caused an applause of all film-making brigade. Alexey Maklakova’s improvisations did not cause displeasure in the director: that is talented, it is talented. And about the game partnershi Alexey, after one of stage settings, has told: "In my opinion, it is simply ingenious!". (however these actors each other cost, and it was obviously interesting to them to play to pair).
Advertising roller of “Favoryt” — the first roller of the European level finished shooting in Zhytomyr however, as well as a advertised Product.
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